# Because you should know: TECHNOLOGY LAB — Google reduces JPEG file size by 35%

**URL:** <https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154>\
**Category:** RapidWeaver Classic\
**Created:** [March 18, 2017, 12:54pm UTC](https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154 "2017-03-18T12:54:33Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![Runamok](https://avatars.discourse-cdn.com/v4/letter/r/35a633/32.png) [@Runamok](https://forums.realmacsoftware.com/u/Runamok)\
**Post date:** [March 18, 2017, 12:54pm UTC](https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154/1 "2017-03-18T12:54:33Z")

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TECHNOLOGY LAB —  
**Google reduces JPEG file size by 35%**

**New algorithm** is based on human psychovisual system. Images look better, too.

ARS TECHNICA

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**Author:** ![instacks](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/instacks/32/23339_2.png) [@instacks](https://forums.realmacsoftware.com/u/instacks)\
**Post date:** [March 18, 2017, 12:56pm UTC](https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154/2 "2017-03-18T12:56:16Z")

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Whatever you want to tell the community with that thread - I am not getting it.

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**Author:** ![MortalWombatUK](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/mortalwombatuk/32/4812_2.png) [@MortalWombatUK](https://forums.realmacsoftware.com/u/MortalWombatUK)\
**Post date:** [March 18, 2017, 1:04pm UTC](https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154/3 "2017-03-18T13:04:07Z")

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Seems obvious enough to me… better image quality at reduced file size equals faster websites.

Interesting post, thanks!

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**Author:** ![jabostick](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/jabostick/32/1760_2.png) [@jabostick](https://forums.realmacsoftware.com/u/jabostick)\
**Post date:** [March 18, 2017, 1:04pm UTC](https://forums.realmacsoftware.com/t/because-you-should-know-technology-lab-google-reduces-jpeg-file-size-by-35/13154/4 "2017-03-18T13:04:50Z")

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Here’s the link:

> **[Google reduces JPEG file size by 35%](https://arstechnica.com/information-technology/2017/03/google-jpeg-guetzli-encoder-file-size/)**
>
> New algorithm is based on human psychovisual system. Images look better, too.