# Black friday pricing confusion

**URL:** <https://forums.realmacsoftware.com/t/black-friday-pricing-confusion/52656>\
**Category:** Elements\
**Created:** [November 22, 2025, 12:16am UTC](https://forums.realmacsoftware.com/t/black-friday-pricing-confusion/52656 "2025-11-22T00:16:18Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![sailinvanisle](https://avatars.discourse-cdn.com/v4/letter/s/4491bb/32.png) [@sailinvanisle](https://forums.realmacsoftware.com/u/sailinvanisle)\
**Post date:** [November 22, 2025, 12:16am UTC](https://forums.realmacsoftware.com/t/black-friday-pricing-confusion/52656/1 "2025-11-22T00:16:18Z")

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Hi - I found the promotion pricing for Elements confusing. I thought when signing up it would be discounted going forward (not just the first year). Am I the only one? What is best practice in the app industry on this?

I personally would have preferred greater transparency on that front.

Thank you,  
Keith

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**Author:** ![dan](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/dan/32/28516_2.png) [@dan](https://forums.realmacsoftware.com/u/dan)\
**Post date:** [November 22, 2025, 3:03pm UTC](https://forums.realmacsoftware.com/t/black-friday-pricing-confusion/52656/2 "2025-11-22T15:03:31Z")

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Thanks for the feedback, the Black Friday offer is a one-year discount, and we’ll make that clearer in future promotions so expectations are set properly.

As for best practice, most software companies run limited-time discounts on the first billing period only, but I agree that the messaging should spell that out without any room for confusion.

I appreciate you taking the time to call it out. It helps us improve what we’re doing.