# Established wordpress site migrating to RW: SEO issues? **URL:** \ **Category:** RapidWeaver Classic\ **Created:** [March 29, 2017, 7:44pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370 "2017-03-29T19:44:49Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![devananda](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/devananda/32/13413_2.png) [@devananda](https://forums.realmacsoftware.com/u/devananda)\ **Post date:** [March 29, 2017, 7:44pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/1 "2017-03-29T19:44:49Z")
I have a client who has an old wordpress site and I’m moving it to a rapidweaver site. This is an highly established site with very high local rankings. the question arose: will this affect the SEO on site if it is moved to a different server? Are there any other effects that may occur as a result of moving away from WordPress to RW? ---
**Author:** ![swilliam](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/swilliam/32/14799_2.png) [@swilliam](https://forums.realmacsoftware.com/u/swilliam)\ **Post date:** [March 29, 2017, 8:46pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/2 "2017-03-29T20:46:56Z")
As long as you use redirects in the .htaccess file to redirect old links to their new home you should not lose any SEO juice ---
**Author:** ![devananda](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/devananda/32/13413_2.png) [@devananda](https://forums.realmacsoftware.com/u/devananda)\ **Post date:** [March 29, 2017, 11:10pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/3 "2017-03-29T23:10:25Z")
@swilliam thanks for the advice. So, the redirects have to be in the .htaccess file? If I do the redirects via the cPanel redirect option (I think it’s a 304 permanent redirect), would that have the same effect? ---
**Author:** ![swilliam](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/swilliam/32/14799_2.png) [@swilliam](https://forums.realmacsoftware.com/u/swilliam)\ **Post date:** [March 29, 2017, 11:26pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/4 "2017-03-29T23:26:36Z")
CPanel, just puts them in the.htaccess for you. Btw, you want a 301 permanent redirect. ---
**Author:** ![Aaron](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/aaron/32/12210_2.png) [@Aaron](https://forums.realmacsoftware.com/u/Aaron)\ **Post date:** [March 30, 2017, 3:53am UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/5 "2017-03-30T03:53:48Z")
In addition to setting up 301 redirects as @swilliam mentioned, I would keep the same keyword density in content, headings, meta + URLs. The order / layout can change, but the density shouldn’t. Don’t expect a migration that keeps your rankings intact, they could easily drop 1-2 spots - but if done right, you’d quickly gain them back. ---
**Author:** ![devananda](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/devananda/32/13413_2.png) [@devananda](https://forums.realmacsoftware.com/u/devananda)\ **Post date:** [March 30, 2017, 6:20pm UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/6 "2017-03-30T18:20:07Z")
Hello Aaron, so you are talking about on-stie SEO, correct? This means I should ensure that the images have alt tags and that the pages have nice titles etc…any other details I am missing? And this means that the off-site SEO is already in place and should not change? Thanks for your support ---
**Author:** ![Aaron](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/aaron/32/12210_2.png) [@Aaron](https://forums.realmacsoftware.com/u/Aaron)\ **Post date:** [March 31, 2017, 4:29am UTC](https://forums.realmacsoftware.com/t/established-wordpress-site-migrating-to-rw-seo-issues/13370/7 "2017-03-31T04:29:26Z")
That is correct. As mentioned, your ranking may fluctuate but that’s quite normal from what I’ve seen. If anything, it should improve.