Points Stack - Can it pass arguments?

I have a nice little stacks page that uses something similar to the points sample project in order to display various types of equipment icons on a map of a plant floor. I want the user to select a point which brings up an expose, reveal lightbox or something similar. This is all easy thanks to the sample project. My problem comes in when I want to utilize the modal quality of the container but my data is very very similar for many items. All I really need to do is to pass the value of the item selected. Then I can put an sql framework in the slider stack. I know you pass a argument to the link by providing an attribute when setting up the point. Is it possible to provide a custom value for an SQL string to use?