# Renaming urls and impact on SEO rankings

**URL:** <https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200>\
**Category:** RapidWeaver Classic\
**Created:** [August 20, 2016, 3:52pm UTC](https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200 "2016-08-20T15:52:20Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![bbressack](https://avatars.discourse-cdn.com/v4/letter/b/e8c25b/32.png) [@bbressack](https://forums.realmacsoftware.com/u/bbressack)\
**Post date:** [August 20, 2016, 3:52pm UTC](https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200/1 "2016-08-20T15:52:20Z")

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I have a client website where the page urls currently all end in .html. For example, [www.example.com/sports.html](http://www.example.com/sports.html). I wanted to change the urls to more accurately reflect what is on the webpage. For example, [www.example.com/sports-fields-baseball](http://www.example.com/sports-fields-baseball). The navigation page names will not be changed; just the urls. My concern is that by changing the urls it will impact the SEO rankings that they currently enjoy for all the pages that end in .html. Should I be concerned?

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**Author:** ![barchard](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/barchard/32/2292_2.png) [@barchard](https://forums.realmacsoftware.com/u/barchard)\
**Post date:** [August 20, 2016, 7:24pm UTC](https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200/2 "2016-08-20T19:24:19Z")

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Yes renaming pages will affect your Seo unless you properly set up per many redirects. These redirects will inform search engines of the new URL location. Typically, almost all (85% or more) Seo juice will flow to the new URL.

I hope that helps

Greg

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**Author:** ![bbressack](https://avatars.discourse-cdn.com/v4/letter/b/e8c25b/32.png) [@bbressack](https://forums.realmacsoftware.com/u/bbressack)\
**Post date:** [August 22, 2016, 4:39pm UTC](https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200/3 "2016-08-22T16:39:57Z")

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It does help Greg. Thanks for taking the time to respond.

Bruce

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**Author:** ![barchard](https://dub1.discourse-cdn.com/flex005/user_avatar/forums.realmacsoftware.com/barchard/32/2292_2.png) [@barchard](https://forums.realmacsoftware.com/u/barchard)\
**Post date:** [August 22, 2016, 5:00pm UTC](https://forums.realmacsoftware.com/t/renaming-urls-and-impact-on-seo-rankings/9200/4 "2016-08-22T17:00:17Z")

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Sorry that should read Permanent Redirects. Autocorrect fail.