I’d never heard of SEO until I started hearing about it! It was too late anyway. My site was within the top 3-5 results as it was. Having since learned a bit about SEO, I tidied the content, included some h1, etc tags, added some metadata. Consequently, i continue to be amongst the top 3 despite the best efforts of my competitors who have had to resort to paying for position to keep up.
SEO is basically ensuring your site can be found by a search engine. that is all. To go one step further and be at the top or amongst the results on the first page of results from a search, there are so I am told proven methods of tinkering with site design, etc, but actually all you’re doing is trying to beat Google (for example) which is not going to be possible because G holds its cards close to its chest. SEO is mostly a game of catch-up, for which inexperienced website owners are encouraged to pay good money to SEO specialists!
For what it is worth, I think the only way to maintain top 10 presence is content. That and links to and from other sites.
My only suggestion is grammatical. Under your title, you have some text in small grey area. it reads " Solid As A Lock are hugely passionate about the locksmith industry, we are equally passionate about teaching.
With that in mind, in our opinion, we deliver the best, most comprehensive locksmith course available on the market."
“Are” is for plural subjects and your company name is singular, which means you need to use “IS” instead of “are.” Also, you should probably drop “hugely” and just use passionate. Drop, “in our opinion.” Concise, relevant content is vital and you can write powerful message and still be brief.
I would suggest the following:
“Solid As A Lock is passionate about the locksmith industry and education. We are proud to deliver the most comprehensive, highest quality locksmith courses available.”
Hmm… As someone with a background in English teaching, I can categorically state that you can use “Solid As A Lock is” (if you’re thinking of the company as an entity), or “Solid As A Lock are” (if you’re thinking of the team that make up Solid As A Rock). There’s absolutely nothing wrong with either.
This reminds me of when I posted an advertisement asking for a quote on how much it would cost to build a site that I had built using RW.
I got quotes ranging from $100 - $5,000, but what shocked me the most was the person who went on about how the site that I had referenced was built using Wordpress and was not being hosted properly. They said that they specialize in WP and even sell hosting specially designed for WP sites.
Moral of the story: some people are sincerely looking to be helpful and provide a honest service while others are sharks sniffing for any blood in the water.
