Great questions. The short answer is I’m insane.
You say: “I’m working on a new site”, but then, you ask: “Or is it hopeless, and easier to just start over?” This is a bit confusing. And then you ask about migrating to WP. Even more confusion. Usually, people migrate from WP to RW, not the other way around.
What I mean by that is I have a primitive site up at Wix, because I needed something right away. I’m now going to create a decent site in RW. I meant “Is it hopeless to try to migrate a site from RW to WP, or is it best to just start over?”
That would be ideal. There’s no money for it. I pay all the organization’s expenses out of my own pocket, and I’m retired, so I must be frugal. It’s not quite as dire as it seems … I have some background. I worked in a big old corporation for a while, project manager, software developer (in the very marketable language SmallTalk), software sales for a start-up…created and launched the very first website for the Kuwait Oil Company back in 1996…so I’m not a complete noob. I wasn’t qualified to do any of the things I did when I started out, I just took the jobs that were handed to me and figured out how to do them. That’s what I’m doing here.
The organization is called WikiBeaks (www.wikibeaks.org if you promise not to mock me) and the purpose of the organization is to keep people from buying parrots on impulse without knowing what they are getting into. Parrots are intelligent, and also not domesticated, so they often wind up living in dark back bedrooms, basements, garages and storage lockers (!!!%^^&%^&$$%^$) because the humans don’t know how to keep them, and won’t part with a bird they “paid good money for”. The idea is to use AdWords to find people searching for info about buying parrots, and get them to a site where they can get real info and not just a sales pitch. And not just my site, I hope to refer them to other good parrot forums and sites. Support not just the unbought parrots, but the ones already living with humans.
As you can see that’s not going to be a moneymaking venture. And yes, it will be important to do SEO - no good having a useful site if people don’t find it - and have an online store and everything a commercial site would have … but I’m hoping to get a little slack out of the goodness of everyone’s heart, knowing that it’s a volunteer thing.
It’s crazy to try to do all this, but I do enjoy a challenge. And I really am up to it. Now that I said that publicly, it really is a challenge. Better follow through, Kentuckienne. I have help from great groups like TechSoup, Google for Non-Profits, Microsoft, Adobe, and more. They donate software and resources that make it possible to create something. All I have to do is build something attractive enough to attract more help! Thanks, people who respond, your help goes further than you know.