Https - noddy's guide required

Not true. Big big push the last few years to secure the entire internet. Most search engines have been reducing your SERP ranking for not using SSL for a while now. Back in September Chrome, the most popular browsers started warning users any site that had any input field at all (even a simple mailing list signup) that the site was not secure.
Now in July, every non-HTTPS site will get that warning.

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