A couple of weeks ago I was asking about how to replace an existing business site, without killing it’s Google ranking. Lots of good advice, but I was left feeling that it could still easily go wrong. Which still worries me as this is my friend’s livelihood.
I’ve been too busy to do it anyway and came up with the idea of launching the new replacement site alongside and not actually replace the old one at all? Suitable URLs are easy to buy and we could work on the SEO and push the replacement site up the rankings? Once there we could kill the old site? I’m pretty sure that my friend has done virtually nothing to improve his SEO for the current site and it should be fairly easy to get the new site up the ranking. Also informing his clients of the new site. It’s a very specialised business and there’s very little to no competition. Once the new site is up and running the old site could then be killed?
I’d appreciate opinions of this idea, I’m probably missing something?
The current site is: http://www.mezzotint.co.uk and I have made an ‘exact’ copy of it in RW6 in order that my friend can easily add to and modify it himself. The current site is hosted by Easily (which needs updating, and that could kill the old site anyway).