Today I received an email from Google regarding the business model for Google Maps. I haven’t understood all implications but from what I can see it looks like serious monetarization of what used to be a free service up to now. It might be time to move on.
Here’s the message:
Today we are announcing important changes, including our new name - Google Maps Platform, a simplified product structure, pay as you go pricing for all, and more. Please take a few minutes to review the announcement to familiarize yourself with the upcoming changes.
We would like to highlight a few updates that may impact your implementation. Beginning June 11th, we are launching our new pricing plan and providing all users access to support. We’ll continue to offer a free tier — all developers will receive $200 of free monthly usage of our core products.
In addition, this change will require you to enable billing and associate it with all of your Google Maps Platform projects. Creating a billing account helps us better understand your usage so we can continue developing helpful products. It also allows you to scale easily with less downtime and fewer performance issues if your product grows beyond the $200 of free monthly usage. For additional visibility and control you can set daily quotas or billing alerts."