I am about to redo a site for a client who launched within the past year and paid some SEO money to have their site rank a little better. However, they’ve been contacted by a similar company with a similar name and have been forced to re-brand so I’ll be building a new site with a new name, logo, and URL, but the content will virtually all be the same.
They’ve asked that the original site remain for a period of time (with perhaps a splash page redirecting them to the new one) so that they can maintain the name recognition. I’m wondering if a straight re-direct is better in Google’s eyes though.
Any thoughts or things I should consider?