Driving traffic to site


Customer has a new site where as part of it they want to have a news page (built on Dropkick CMS) where they can inform people of new sales coming up etc.

They also want to use Facebook and mailshots to help get that page out to a wider audience but somehow link it back to the specific news page on the site, the FB page will have a cut down version of info.

My question is if there is something out there to make the process fairly simple.

I was thinking of potentially changing the news page by embedding a blogger page on the site then all they would need to do is create the news page in blogger then just link the FB pages back to that but im open to suggestions if anyone has any?