Has anyone incorporated Google Ads into a RW site? Is it possible? Examples? This seems to be a subject that people sway away from.
Yes, you can use AdSense with an RW site. You would need to treat the HTML snippet from your AdSense account as HTML (paste as plain text). If you search for AdSense on this form you can find some posts.
I have on some sites but removed it because I didn’t like it in my UXD.
If you do implement it I would recommend putting a responsive ad into a modal stack like the Foundation Reveal stack. Then you can have it open whenever you want it to and it can be dismissed. This way you save screen real-estate for content design.
You can also track the number of times an ad is shown, clicked, and/or dismissed.
If I recall correctly the larger the ad the more revenue you get per click. You can maximize this by using a full screen modal on mobile.