I received an email notice from Realmac inviting me to subscribe (for $100 US) to their CMS course for RapidWeaver. See https://www.realmacsoftware.com/rapidweaver/tutorials/total-cms/
They offer multiple other RapidWeaver tutorials for hefty fees. I wonder how many subscribers they have compared to the number of copies of RapidWeaver 7.x they’ve sold.
It seems to me the smarter way for Realmac to maximize their revenue would be to give away tutorials on how to easily build websites with RapidWeaver, and then they’d sell more copies of RapidWeaver.
Producing tutorials obviously takes away from development, which makes me wonder if development is what they’re most interested in.
This reminds me of a circumstance I was in several years ago while working at an ad agency, and we had a client that manufactured ball bearings. It turns out choosing ball bearings is a complicated, at-least-30-step process. The client developed software for eliminating 98% of the time required but wanted to sell the software at an exorbitant fee.
We went back and forth for months with various campaigns, but the client could never decide until finally an agency person asked if they were in the business of selling software or ball bearings, and the client immediately answered, “Manufacturing and selling the highest quality ball bearings.”
Next, our sage asked if they’d sell more bearings if they sold the software or gave it away?
The client reluctantly agreed to give away the software and eat the development costs, and we produced a campaign about the free software.
Sales exploded by 500% beyond projections and three competitors went bankrupt, all within 6 months.
Is Realmac in the business of selling software or tutorials?
I’m asking because this community has seen multiple, long-standing 3rd party developers walk away from RapidWeaver within the last couple of years: Henk, SeyDoggy, LogHound, etc.
At the same time we continue to see complaints here about publishing problems, preview problems, etc.