Why did you compare Apple business strategy with Realmac business strategy? I will give you my (not asked) opinion about your misinterpretation about this topic. Realmac is a software company. A very good and stable company with products that always surpassed the big brothers options. I supported Realmac apps always and admire the UX/UI design as well. One thing Realmac doesn’t provide: Service. What Realmac do great are the apps. Great apps. Understand I’m taking about Ember, Typed, Courier, Squash, I mean all of them. Great tools.
You charge monthly for services, not tools. I know that is a way known debate on social media but paying monthly for the privilege of using an app is an insult. Imagine paying monthly Home Depot for a hammer. It doesn’t matter how you want to justify the subscription it only works for big corporations and big agencies.
When I was working for Blizzard back in the good old days, Adobe CC was a great asset for the company, Adobe was paying itself after taxes so business wise was great. When I went the freelancer route, Adobe was a nightmare, it was becoming a big chunk of money to pay every year and in reality all those apps included with the subscription we’re collecting dust in my Applications folder. I found great alternatives to avoid monthly payments.
Affinity Photo / Photoshop
Afffinity Designer / Illustrator
Affinity Publisher / InDesign
Rapidweaver / Dreamweaver
Sketch / Adobe XD (yes, you can have Sketch without subscription)
Hype4 / Adobe Flash / (now Animate)
Final Cut / Premiere
Logic / Protools
Apple Motion / After FX
I was able to own my tools without paying any monthly fees. Better yet none of my clients ever noticed about that either. I still send PSD and all files they need with my new apps.
Do I pay monthly for services? The answer is ‘Yes’.
I pay for services that boost productivity and enhance the costumer experience as well as services for web development such as Envato and others. I do believe in monthly payments for services.
If Realmac want to be an option for big corporations (that sold their souls for Wordpress already) you will see how it will be more difficult for you to keep using their apps until paying for that tool became impossible as an option.
Some uneducated people will impulsively shout: “If you can’t afford paying a monthly fee for one app you aren’t doing your business right!!” Or any arguments related to that.
Argument I will ignore because obviously doesn’t know how a one man business work at all. These type of comment simply doesn’t have at least a minimal idea of how it works. At all.
What I’m trying to say, is that Apple sell products and Realmac sell software and if you can work with an Apple product from 2012 (like my server) You don’t need to do or buy anything to keep the business running, But if you want to buy a software to create something, You better put your money on a tool you can rely on, always.
Apple provide new hardware in case you need them. Realmac provide great apps to be used when you need them. Two different business models. You want people’s money every month? Offer a service. I will pay a subscription for Rapidweaver if I will be getting any elements for free when I need them. Or better yet, if they offer a Rapidweaver Client Portal where you can show your clients the website progress in a very unique way like Superokay do with their platform! There’s hundred of options Realmac can offer for a monthly fee. Just don’t ask for money for updates and bug fixes, that’s is lame. Every developer including myself need to provide the updates and bug fixes as part of the app. Ethics.